Welcome!

This site remains active to serve as a reference tool for attendees of the IAAPA '06 trade show in Atlanta, GA. All of the links contained herein were active at the time of the presentation. If you find a link that requires updating or you desire other examples, we would be happy to assist you. Simply go to http://support.wddonline.com and let us know what we can do for YOU!

• Founder and Director of Website Design & Development, Ltd.
• http://www.wddonline.com
  
• Our amusement clients:
  • Cedar Fair family of amusement parks, since 1999
    • Cedar Point
    • Dorney Park • 2006 Brass Ring Winner
    • Worlds of Fun • 2006 Distinguished Excellence
    • Valleyfair
    • Geauga Lake
    • Investor Relations

  From a VP Marketing at a Cedar Fair Amusement Park:
  
  "Our website gives us the best bang for the buck of all of our marketing expenditures."
  

  The bottom line: The purpose of your website is enhance your brand and attract the largest number of guest who spend the most per capita to your Family Entertainment Center.
  
  Litmus Tests for Website Technologies:
  • How does it affect my brand?
  • How does it affect the number of people who come to my FEC?
  • How does it affect the per capita spending of my guests?
    
• What online strategies are most effective at accomplishing this goal?
  
  What lessons learned by the large amusement parks can be translated best down to the FEC market?

• These lessons do not need to be applied all at once to be effective. Implementing just one or two now can make an impact on your sales during the next operating season.

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