2006 IAAPA Expo Workshop

Lessons For FEC Website Success

Katie R. Bruno, PhD

Website Design & Development, Ltd.

Coupons

  • Print vs. Internet
    • Cost
      • The customer pays the printing
      • No distribution cost
    • Ability to post special offers quickly
    • Redemption
      • Higher redemption rate than any other coupon type
    • Control
      • Including personal information
      • Barcodes
      • Add zip code for easy tracking

44281

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