Search Engine Optimization

How do search engines work?
- Spider
- Index
- Rank
How do search engines rank? It's a secret!
- Relevant page content (Does your page use the word or phrase?)
- Location of relevant page content (Is it near the top?)
- Relevant site content (Does your site use the word or phrase?)
- Who links to you with similar relevant content?
- Who you link to with similar relevant content?
- How often your site is visited related to the search term?
- How long your site has been in existence?
- Does your domain name contain the keywords?
- Do your page title and description use the keywords? (Meta tags)
- Do you emphasize the key words?
Identifying relevant search terms
- Keyword Selector Tool
  - "putt putt akron" = nothing
  - "mini golf akron" = nothing
  - "golf akron" = "akron golf miniature ohio"
Optimizing your site for relevant terms
- http://www.submit-it.com/
Search engine submission
- http://www.submit-it.com/
Regionally targeted linking