Text Messaging, or SMS (Short Message Service), is the perfect way to communicate concise, time-sensitive messages to your customers.
New standards and requirements are created each year.
For example, in September 2021, Apple launched its Mail Privacy Protection (MMP), allowing users to anonymize their email activity and change how KPIs are measured.
Also, in 2021, a shift in registration requirements changed for businesses messaging over 10-digit-long codes or A2P 10DLC.
Timely & Opportunistic
Because text messaging is so immediate and personal, it must be used carefully. It should enhance customer communication where it is wanted and not inundate the customer with unwanted messages.