Omnichannel is a single technology platform that integrates the digital and physical customer touch points.
Different components include websites, point-of-sale, merchant processing, digital marketing, online ticketing, e-commerce, and any other business operating system used to interact with customers.
Omnify = Omnichannel built using Shopify, the world’s largest small business e-commerce platform.
Omnisquare = Omnichannel built using Square, the world’s largest small business POS platform.
Omniforce = Omnichannel built using Salesforce, the world’s largest CRM & Automation platform.
When built correctly, omnichannel solutions create a personalized customer experience leading to increased revenue and customer retention.
SOURCE: ADOBE ANALYTICS
The process of developing an integrated information system that includes identifying existing platform capabilities and building customized infrastructure and applications.
The process of leveraging technology to automate marketing processes, track customer engagement, and deliver personalized experiences across marketing, sales, and service.
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