When built correctly, omnichannel solutions create a personalized customer experience leading to increased revenue and customer retention.
Omnichannel customer retention rates are 90% higher than single channel.
SOURCE: ADOBE ANALYTICS
Purchase frequency is 250% higher for omnichannel compared to single channel.
Companies investing in omnichannel solutions has increased from 20% to more than 80% since 2020.
The process of developing an integrated information system that includes identifying existing platform capabilities and building customized infrastructure and applications.
The process of leveraging technology to automate marketing processes, track customer engagement, and deliver personalized experiences across marketing, sales, and service.