What is an Omnichannel Solution?

Omnichannel is a single technology platform that integrates the digital and physical customer touch points.

Different components include websites, point-of-sale, merchant processing, digital marketing, online ticketing, e-commerce, and any other business operating system used to interact with customers.

Omnify

Omnify = Omnichannel built using Shopify, the world’s largest small business e-commerce platform.

Omnisquare

Omnisquare = Omnichannel built using Square, the world’s largest small business POS platform.

Omniforce

Omniforce = Omnichannel built using Salesforce, the world’s largest CRM & Automation platform.

Omnichannel Solutions

When built correctly, omnichannel solutions create a personalized customer experience leading to increased revenue and customer retention.

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Omnichannel customer retention rates are 90% higher than single channel.

SOURCE: ADOBE ANALYTICS

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Purchase frequency is 250% higher for omnichannel compared to single channel.

SOURCE: OMNISEND

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Companies investing in omnichannel solutions has increased from 20% to more than 80% since 2020.

SOURCE: PWC

Systems Integration

The process of developing an integrated information system that includes identifying existing platform capabilities and building customized infrastructure and applications.

Marketing Automation

The process of leveraging technology to automate marketing processes, track customer engagement, and deliver personalized experiences across marketing, sales, and service.

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